Ivory Vine Turns One! A Look Back, A Look Ahead & A Celebration You Don’t Want to Miss

Can you believe it’s been a full year since we opened our doors in the Reading Bridal District?

Ivory Vine Bridal Rack was created with one goal in mind: to offer designer wedding dresses at dream prices — all off the rack, no waiting, no stress. Whether you were on a tight timeline, working with a budget, or simply wanted to say yes today, we wanted to build a space that felt stylish, fun, welcoming, and totally you.

💬 A Note From Rene, Owner of White Wisteria + Ivory Vine

“I opened Ivory Vine because I noticed something missing in our shopping district. We had so many brides coming to us who were on a tight timeline or budget, but didn't want to sacrifice the shopping experience. While we could provide the amazing experience at White Wisteria Bridal Boutique, it was getting difficult to work within the budget or timeline the brides needed. When the space opened up at 301 Benson, we saw it as a sign to fill that much needed gap. So we focused on keeping our exceptional shopping experience and vibes from WWBB and offering gowns that were within the budget or could be available in time for quicker wear dates for our brides! Now no matter your budget, timeline, size, or style, we have a dress for you!”

This past year, we’ve helped hundreds of brides find the one — from last-minute elopements to perfectly planned celebrations. And now, it’s time to celebrate everything you helped us build.

🛍 Our 1-Year Anniversary Sale

To say thank you, we’re throwing a birthday bash — and you’re invited. Here’s what’s happening during our anniversary weekend:

🎉 Massive markdowns on off-the-rack gowns
🎁 Free gifts with purchase (while supplies last!)
💌 Special giveaways and surprises
🛍 Exclusive appointment slots with our expert stylists
🎈A whole lot of fun — because what’s a birthday without a little party?

Whether you’ve shopped with us before or are just now discovering Ivory Vine, this is the perfect time to pop in, try on, and fall in love with the right dress at the right price.

💡 Why Brides Love Shopping at Ivory Vine

• Take-home-today gowns
  
• Designer styles under $1,799
  
• Super fun, low-pressure atmosphere
  
• Stylists who get you
  
• Always-changing inventory
  

Now offering orderable gowns too!

🥂 Cheers to Year Two

We’re so proud of the brides we’ve dressed, the tears we’ve cried (happy ones!), and the moments we’ve shared. And we’re just getting started.

📅 Book your appointment now and help us celebrate ONE YEAR of Ivory Vine Bridal Rack — and the brides who make it all worth it.